Harman Technologies announced the Harman Red 125.
It’s a 35mm “redscale” negative film in the standard C-41 process. It’s a new emulsion based of the Phoenix colour film. Rated at 125 ISO it can be shot between 50 and 400 ISO for different effect. It comes in a 36 exposure roll.
DPReview has some more info.
Glad to see Harman investing in new films.